SHAI 001 WINTER REDTHE ASK
Tease the latest colorway of Shai Gilgeous-Alexander’s signature shoe, the SHAI 001. Inspired by Canadian winters and Winterberry fruit, WINTER RED represents resilience in harsh conditions and growing within the storm.
THE IDEA
We created a video that shows Shai’s determination in harsh winter conditions, while uncovering the most resilient object hidden beneath the surface: ‘WINTER RED.
Date: September 4, 2025
Client: Converse
Team:
Day One Agency
Parisse Dawkins, Associate Director, Story
Alex Slavin, SVP Brand
Phuong Nguyen, VP, Creative Direction
Xavi Ocaña, Associate Director, Art Direction
Jake Schwartz, Video Director
McKensie Brown, Associate Director, Production
Nnamdi Nwigwe, Editor
Deliverables:
:15s 9:16 SHAI 001: WINTER RED Teaser
:15s 16:9 SHAI 001: WINTER RED Teaser
