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SHAI 001 LAUNCH
Role: Associate Creative Director, Copy
Deliverables: Hero launch film + teaser
Year: 2025
Collaborators:
Alex Slavin, SVP Brand
Emma Sullivan, SVP, Copy
Cameron Clow, VP, Strategy
Phuong Nyguen, VP, Art Direction
Xavi Ocaña, ACD, Art Direction
Desmond Jones, Senior Creative Strategist